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Interior Focus Blog
At PAPER. we go beyond trends. We track the cultural shifts, lifestyle changes and material movements shaping interiors. Every forecast is human centred, based on real expertise and over twenty years in design and retail. We turn complexity into clarity, giving brands the insight and confidence to stand apart. Welcome to PAPER. where intelligence meets imagination.
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The Stripe Story Continues
Stripes have a quiet staying power. They are simple, graphic and endlessly adaptable, adding rhythm and structure without feeling fussy. In 2026 they are more than decoration, they are part of the story. They shape space, guide the eye and bring balance to interiors. Designers are reinterpreting stripes across surfaces. Walls and wallpapers use vertical or horizontal lines to adjust proportions. Rugs, upholstery and soft furnishings bring movement and personality. Even cabine
PAPER. Trend Forecasting
Apr 11 min read


Rich Tapestries
Florals and tapestry-inspired patterns are no longer just traditional accents. This Spring, they are bold, confident statements, bringing depth, texture and a sense of storytelling
PAPER. Trend Forecasting
Mar 251 min read


Zara Home’s Gym Collection Is Here, and It’s Making Waves
There are certain launches that shift expectations completely. This feels like one of them. The new gym collection from Zara Home is unlike anything we usually associate with fitness. Instead of bold colours and bulky forms, these pieces feel calm, sculptural and beautifully considered. They bring a softness and refinement that sits effortlessly within the home. It is genuinely exciting to see fitness equipment approached through the lens of interiors. Home fitness equipment
PAPER. Trend Forecasting
Mar 162 min read


Poetic Storytelling
Poetic interiors bring a quiet magic to everyday spaces. Inspired by nature and delicate structures, they transform rooms into layered, imaginative environments that feel both familiar and unexpected.
PAPER. Trend Forecasting
Mar 61 min read


Pantone Colour of the Year - Cloud Dancer
Each year when Pantone announces its Colour of the Year it gives us a moment to reflect on how we live with colour. For 2026 the chosen tone is Cloud Dancer, a soft, luminous white that feels intentional, open and quietly reassuring. It is not stark or clinical. Instead it carries a hint of warmth that makes spaces feel calm and poised, like a gentle breath of fresh air. In a moment when our homes are more important than ever as places of rest and presence, Cloud Dancer feels
PAPER. Trend Forecasting
Feb 12 min read


Tech Detox: How Slowing Down Shapes the Spaces We Live In
Living with screens is part of daily life, but more people are choosing to step back. Slowing down has become essential, and it is changing how we think about the spaces we inhabit. A tech detox is about creating rooms that encourage stillness and focus. It is about designing interiors that feel intentional, uncluttered and welcoming. Lighting, furniture and layout are chosen to support presence and quiet rather than visual noise. This shift is shaping both how we live and wh
PAPER. Trend Forecasting
Jan 121 min read
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